Archive for March, 2011
Published by
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March 31, 2011
For those who have been living in a cave, Google recently bought AdMob, the small but highly innovative mobile advertising company for the extremely inflated price of 0 Million. That is the gross national product of the country of Kiribati, a small country made up of a bunch of atolls. While AdMob hadn’t quite made anywhere around that amount of revenue, Google wanted to gobble it up before someone else did and to have a quick way to access the growing revenue stream available on Mobile Applicatications. Part of this strategy was to be able to access the significant population of IPHONE users. However, recently Apple came out with new developer rules that will prevent ADMob and Google Adsense from being displayed on iPhone applications… and thus a significant issue with ADMob’s revenue stream. However, perhaps things aren’t as they seem…
Let’s make this really clear, Apple is looking to break into the advertising and eventually search market. Google, as the all encompassing leader of search clearly dominates the market. However, they recently also decided to get into mobile market with the Google Android system, which while itself doesn’t make that much money for the company, the offshoots such as the product development, application development, google interfacing and even their own google nexus phone has been a significant success. In fact, according to most reputable reports, the open-source android phones are taking over as the dominant force in the market, pushing out Apple. Apple, ain’t happy about their market share being taken. They saw themselves as dominating the mobile space for a long time to come. Don’t forget also that Apple had actually wanted to buy ADMob, but the 0M price tag was way too high – they bought a competitor with just as much revenue and potential, it seems for a significantly lower price tag of 0M.
While some people might say this is a stab at Google for getting into “their business”, there is much more here than meets the eye. Apple has no reason to actually allow Google Adsense onto their applications – because they don’t make a single dollar from those ads. Since Apple is making their own system, they need to ensure that the only way to run advertising on the system is through them. It’s pretty damn simple – Google already has an extensive database of advertisers, and they would easily overshadow any attempt by Apple to compete with them even on their own platform. This wouldn’t fare very well for Apple, if in a year a report came out that not only was Google Android overtaking Apple iPhone, but that the predominate type of advertising on the IPHONE was actually Google.
What is strange about this mobile advertising war is the investment versus the actual possible revenue being made. Everyone is talking about mobile advertising on applications and application development as if it is the “end-all” of advertising and will take over advertising left and right. However, people ten years ago pushed application advertising and ad-supported applications as the method that would take over interactive advertising. Now it’s almost impossible to find any program that actually does this and the predominate type of advertising is in the browser.
I honestly think that this is a very possible future for mobile also. As mobile devices get bigger, as the web integrates with mobile more and more, there will be a growing seamless interaction between the two mediums. In fact, if you think about it, a great portion of the “internet” users are really “mobile” – laptops are a “mobile” device of sorts, and they have become smaller and smaller, while phone screens have become bigger and bigger. At some point in the near future they will meet in the middle and we will have laptop/netbooks that are nothing but combinations of mobile phones, laptops that do everything. Most people that I know who have android phones and iPhones spend quite a bit of their time, browsing the web using it as a “little computer” of sorts and see all the banner and other type of ads made specifically for the websites.
So, does this war really matter? Perhaps for the short term, but within a few years, I can’t see it will really matter except to corner a very small part of the marketshare. Mobile as separate entity, with its own features (mobile billing, mobile applications) will become part of the entire interactive, internet, web-process. No one actually believes that ADMob was worth 0M, but sees it as one chess piece in a greater strategy that both these companies have to dominate the web. This has little to do with “Mobile”.
Related Admob Articles
Published by
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March 31, 2011
During Apple’s World Wide Developer Conference (WWDC 2010), Apple CEO Steve Jobs introduced iAd, a powerful new way to advertise on its mobile platforms (iPhone and iPod for now, iPad in the future). Zco Corporation, one of the largest mobile application developers in the world is proud to announce that they are now offering iAd development and integration services.
iAd is significantly superior to existing advertising systems. Advertisers can now build iAd campaigns combining the “emotion” of television advertisements with the “interactivity” of computer ads. App users will soon see many compelling ads such as the Nissan LEAF electric car ad, which Steve Jobs, has used to highlight iAd capabilities.
For large advertisers, iAd provides a channel to reach over 100 million affluent and educated mobile users. Apple has already secured over million worth of advertising commitments and expects this number to grow to several hundred million by the end of 2010.
This is great news for app developers since they will collect on 60% of the revenue generated from iAd sales. Every time a user views or taps on an ad that appears in an app, the owner of that app will receive 60% profit from Apple. For example, if Apple charges an advertiser when a user taps the ad a certain amount of times (the actual click rates are not announced yet), the owner/developer of the app would receive .60 from Apple. Since this revenue is in addition to the profit app developers make from selling the app itself, iAd is just one more reason to cash in on the mobile application market. In fact, even free apps can now generate revenue!
iAd gives application developers the potential to generate significantly more revenue than app sales alone. Let’s say an app developer charges .99 for their app, this allows up to five users from the same iTunes account to use the app at no additional cost, for an unlimited amount of time. Previously this may have frustrated developers but now with iAd, developers can still collect revenue on those additional downloads through iAd sales. As long as the users are viewing the app, the iAds will appear and give developers a consistent means of generating revenue.
As one of the largest mobile application developers in the world, Zco Corporation is pleased to offer iAd development and integration services. For existing iPhone app developers, iAd is an excellent way to generate additional revenue from their app investments. For companies looking to delve into the successes from digital marketing, iAd is the latest and greatest in mobile advertising. For additional iAd inquiries Zco Corporation is available at 603.881.9200 or http://www.zco.com/.
Published by
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March 30, 2011
Mobile Monopoly is at present the hottest internet marketing course available. In this outstanding video online course, teen marketing guru Adam Horwitz teaches you step by step of how to conduct a successful mobile marketing campaign using your cellular phone. If you still live in a cave, there are at present over 6 billion cellular phone users on this planet. In just over three years time, there will be more mobile phone users surfing the net than PC users. Needless to say, the potential to make money with cellular phone marketing is huge.
You may wonder where most of the mobile traffic come from. According to Mobile Monopoly. a lot of it comes from a group of mobile ad platforms such as Admob and Adfonic. Google recently acquired Admob which shows that the mobile web is in deed where the action is. At present it is still relatively cheap to start a PPC pay per click campaign. It is therefore important to act now before you miss the boat.
There are several ways to monetize cellular phone marketing. CPA cost per action is the most popular way to profit from this traffic according to Mobile Monopoly. Email marketing and pay per call are other options. There are companies such as OfferMobi that specialize on mobile only traffic. It is important to note that North America still lags behind Europe and Asian in terms of mobile marketing acceptance. Some of best mobile marketing customers are located in places like Kuwait and Australia.
You must do split testing with different ad platforms in order to identify successful and profitable cellular phone marketing opportunities. One thing is for sure. The next gold rush has already started. What are you waiting for?
To learn more about cellular phone marketing and how to conduct a successful mobile campaign, check out ==>> Mobile Monopoly Review
Related OfferMobi Articles
Published by
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March 30, 2011
How Infusionsoft cost me 50k but gave me a great education
While I lived on 5 different campus colleges over the course of 7 years I never really can claim that I “went� to college much. Hell I barely made it through high school and honestly that was somewhat undeserved ( my mom was a teacher at my high school and everyone loved her and gave me passin g grades when I didn’t really deserve them).
Read more on Internet Works
Published by
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March 30, 2011
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Published by
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March 29, 2011
Leading Email Marketing Service AWeber Celebrates 30,000 Active Customers
Newtown, PA (PRWEB) January 10, 2008
AWeber Communications, a leading provider of permission-based email marketing solutions, announced today that it had surpassed 30,000 active customers, making it one of the largest such email service providers worldwide.
As more small and medium-sized businesses are turning to email to build lasting customer relationships, AWeber’s focus on customer support has helped the company attract and retain customers at a continuously increasing rate.
“Integral to our strong growth has been our USA-based Customer Solutions Team,” said AWeber founder and CEO Tom Kulzer. “Over 9 years of experience working with the small business community has shown us that by focusing on each individual customer’s success, we ultimately ensure our own success.”
Many customers come to the Newtown, PA company on the recommendation of friends and business associates, enabling AWeber to save on advertising costs and invest further in customer service and getting customers’ email newsletters delivered.
“With so much spam out there, it’s harder than ever for legitimate businesses to get their requested email newsletters and sales messages delivered,” Kulzer said. “As business owners struggle to get to readers’ inboxes on their own, they’re coming to professional opt-in email marketing services like ours to help them navigate the email deliverability landscape.”
“We have seen tremendous growth through word of mouth referrals,” he added. “The future looks very bright.”
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Published by
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March 29, 2011
OfferMobi Taking The Lead for Mobile Lead Generation at LeadsCon in New York
New York, NY (PRWEB) July 26, 2010
OfferMobi, the first US-based performance marketing network for mobile advertising campaigns is making waves in the digital performance marketing world by leading the charge for mobile lead generation. LeadsCon East, the largest conference and expo focusing on online lead generation being held on July 26th and 27th at the Marriott Marquis in New York City, is OfferMobi’s opportunity to expand their brand awareness and unique business model into this as yet largely untapped space for mobile publishers.
Online lead generation, where a consumer or business fills out an online form and then is either contacted by email, phone or direct mail, has steadily grown since the early days of the Internet to become a $ 1.6 Billion industry according to industry sources such as Accelerize New Media. OfferMobi is forging new ground by expanding the industry’s landscape to include mobile devices as another path to revenue.
“With the smartphone population growing to over 25% of the US market, more and more consumers are using their mobile phones to conduct what had previously been only done in front of a computer,” says Mark Roth, Co-Founder and CEO of OfferMobi. “Consumers and businesses are using their phones for more than calls and playing games; they are filling out forms and responding to advertisers in the mobile environment. LeadsCon will give us a chance to show off the positive results we have been seeing in generating mobile leads.”
OfferMobi is the first performance marketing network in the US focused solely on mobile campaigns. Mobile ad agencies and advertisers can partner with OfferMobi to take advantage of the cost per action (CPA) marketing model for the mobile web that has been popular with traditional online ad networks for several years. OfferMobi’s unique approach for a mobile advertising network is based on performance measures and not the traditional Cost per Click (CPC) or Cost per Thousand (CPM) model that almost all other mobile ad networks in the US follow. Advertiser partners of OfferMobi pay only for a lead, a subscription, a newsletter signup, an SMS list opt in, a sale or any other “action” the advertiser wants the end user to take.
About OfferMobi:
OfferMobi is the first USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 1000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, App, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well travelled mobile destinations, popular app owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Published by
admin on
March 29, 2011
Mobile execs: Sprint is down, but not out
AT&T’s move to buy T-Mobile — and the effect it will have on Sprint — was on the mind of many attendees at the CITA mobile telephony conference this week.
Read more on Macworld
Taiwan market: TWM launches eight mobile HD games developed by EA Mobile
Taiwan Mobile (TWM) has announced the launch of eight mobile HD games developed by EA (Electronic Arts) Mobile on match Market, its online store of mobile applications, with TWM being the exclusive agent for EA Mobile in the Taiwan market.
Read more on Digi Times
Timothy Karr: AT&T Takes America Back to the Future
AT&T’s plan to take over T-Mobile foretells a dark scenario for the future of all communications — a future that looks increasingly like a bygone era of monopoly control.
Read more on The Huffington Post
Published by
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March 28, 2011
AT&T’s T-Mobile Plans: Who’s Looking Out for Consumers?
I chuckled when I first heard of AT&T’s plan to buy T-Mobile. Just days before, I had written that AT&T’s movement toward phasing out unlimited data plans for the iPhone and its broadband Internet offerings was a sign that the telecommunications services that have become such an integral part of our daily lives were about to get a lot more expensive.
Read more on E-Commerce Times
Taiwan market: TWM launches eight mobile HD games developed by EA Mobile
Taiwan Mobile (TWM) has announced the launch of eight mobile HD games developed by EA (Electronic Arts) Mobile on match Market, its online store of mobile applications, with TWM being the exclusive agent for EA Mobile in the Taiwan market.
Read more on Digi Times
Published by
admin on
March 28, 2011
Question by kindercold: Has anyone had success with Admob?
Man, it seems every review I’ve read about Admob is extremely negative. I’m $ 10 in to my $ 50 ad budget and have gotten zero results of any kind… not even an Adsense click. Is Admob good for anything, or is it just a worthless pile of junk? Thanks for your help.
Best answer:
Answer by Yefsia
nope never had success
Know better? Leave your own answer in the comments!
