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Handmark Brings The MONOPOLY® Board Game
To Palm Powered Handhelds
(PRWEB) January 31, 2002
Handmark Brings The MONOPOLY® Board Game
To Palm Powered Handhelds
NEW YORK, NY and KANSAS CITY, MO- January. 29, 2002 — Handmark adds another leading brand name to its expanding line of premier retail titles for Palm Powered handheld devices. For more than 65 years the MONOPOLY game has been one the world’s best selling board game with more than two hundred million copies sold. Now you can play the MONOPOLY game anywhere with the release of the new Handmark official MONOPOLY game for Palm Powered devices.
Last year Handmark released the official SCRABBLE crossword game for Palm Powered PDAs. Now the MONOPOLY game is available for download from the Handmark web site and is also available on CD-ROM from most major retail stores that sell Palm OS® based devices. According to Handmark marketing vice-president, Douglas Edwards “this is huge, weÂve already found business executives, home makers and students playing the SCRABBLE game for Palm OS now everyone can also play the MONOPOLY game. The game as weÂve designed it for the handheld is beautiful and easy to play. This is a great use of the Palm OS and it’s typical of the category leading national brands Handmark will continue to bring to the platform.”
It’s the Real MONOPOLY game!
The highly interactive game can be played by one Palm Powered device user competing against the handheld computer. The human player can play against any of six unique ÂidentitiesÂ, each having their own personality and playing style. The game is also designed for multiple players using one or several Palm Powered devices.
In multiple device play the built-in infrared beaming function allows silent play in any public space as players “beam” their move to each other’s device. Games can include any combination of computer identities and real people up to four players per game.
Score keeping is also automated so players can concentrate on their game skills. Each playerÂs account is totaled and current status of all player accounts can be viewed at any time.
Official Licensed Version
The MONOPOLY board game is published in North America by Hasbro®, Inc. (NYSE: HAS) and can be found in millions of American homes. Each year players from around the world compete in the World Monopoly Game Championship for the title of ÂGlobal Real Estate Tycoon.Â
Handmark produces the Palm OS version of the MONOPOLY game under a license agreement with Infogrames, Inc. (NASDAQ: IFGM), which publishes the electronic and interactive versions of Hasbro properties.
“We are very pleased to extend our relationship with Handmark to include the MONOPOLY brand, commented Jon Leach, vice president of licensing for Infogrames, Inc. “The initial consumer response to the handheld version of the SCRABBLE game has reinforced our belief that this brand extension has an audience waiting.Â
Availability of retail product
Retail packages are expected to be available in stores in February. It will be offered through major retailers for $ 29.99 (USA estimated retail price) and in campus bookstores across North America. The MONOPOLY game for the Palm OS platform will be available at most retail chains where Palm Powered devices are sold.
The MONOPOLY game is also available as an online download from the Handmark web site, http://www.handmark.com (also $ 29.99).
About Infogrames
New York-based Infogrames, Inc. (NASDAQ: IFGM) is the second largest third-party publisher of interactive entertainment software in the U.S. The Company develops video games for all consoles (Sony, Nintendo and Microsoft), PCs, and Macintosh systems. Infogrames catalogue of more than 1,000 titles includes award-winning franchises such as Alone In The DarkÃ, CivilizationÃ, Deer HunterÃ, DriverÃ, Roller Coaster TycoonÃ, Test DriveÃ, and UnrealÃ, and key licenses including SurvivorÃ, Warner Bros. Looney TunesÃ, NickelodeonÂs BlueÂs CluesÃ, Dragon Ball Z, Mission ImpossibleÃ, Harley-DavidsonÃ, Major League BaseballÃ, and the National Football LeagueÃ, among many others. The CompanyÂs Humongous Entertainment and MacSoft labels are leaders in childrenÂs entertainment software and Macintosh entertainment software, respectively.
Infogrames, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (IESA) (Euronext 5257), a global publisher and distributor of video games for all platforms, as well as interactive digital television, mobile smart devices (WAP, HDML) and in-flight entertainment systems. In 2001, IESA acquired Infogrames Interactive, Inc. (formerly Hasbro Interactive), including its line of software based on well-known licenses such as MonopolyÃ, JeopardyÃ, TonkaÃ, and AtariÃ, which are distributed in the U.S. by Infogrames, Inc. For more information, visit the CompanyÂs Web site at http://www.infogrames.com.
About Handmark
Handmark, Inc., is rapidly emerging as the leading publisher of consumer applications for Palm OS handheld devices. Handmark offers consumer software for Palm Powered handhelds through major retail chains in North America as well as through its web site: http://www.handmark.com.
Handmark software is available in the U.S. and Europe and will soon be sold in Australia. In the U.S. Handmark sells through both national and regional retail stores including Best Buy, CompUSA, Fry’s, Staples, Micro Center, J&R Music World, RCS and others. Handmark software is compatible with Palm OS handheld computers from Palm, Inc., Handspring, and IBM as well as other licensees of the Palm OS platform including new devices from Sony. The desktop components of Handmark applications are compatible with Apple Macintosh and Microsoft Windows personal computers. The company’s headquarters are located at 105 East 5th Street, Kansas City, MO 64106. For information contact Handmark at: (816) 472-7256 and on the Web at http://www.handmark.com.
All prices are in U.S. dollars and represent estimated retail sales and/or online price.
For additional information, contact:
Douglas Edwards, Vice President of Marketing
Handmark, Inc.
Email: dedwards@handmark.com
Office: (816) 472-7256
Mobile: (816) 210-8090
©2001 Infogrames Interactive, Inc. All rights reserved.
SCRABBLE is a trademark of Hasbro in the US and Canada.
MONOPOLY is a trademark of Hasbro.
Handmark, the Handmark logo and associated trade dress are trademarks of Handmark, Inc.
Palm OS is a registered trademark and Palm and Palm Powered are trademarks of Palm, Inc.
Mac OS is a trademark and Macintosh is a registered trademark of Apple Computer, Inc.
Windows is a registered trademark of Microsoft Corporation.
All other brand names, product names or trademarks are the property of their respective owners.
# # #
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
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Much has been written about the epic battle between Apple and the Microsoft/Intel alliance. Window’s eventually triumphed in that battle..at least in terms of market share, and Apple was left on life support in the 1990′s. But times have changed and Apple has emerged from its slumber to be the one to beat. The question now becomes…has Apple learned from its past mistakes or is Steve Jobs and company doomed to repeat them?
Recent moves by Apple show it is very aware and is attempting to aggressively persuade the world that Apple is the new standard for the mobile web that is in the process of being formed. Two recent announcements particularly stand out. The change to the agreement that developers must agree to in order to submit apps to the iTunes store and the emphasis on games for the iPhone and iPad.
Gaming and applications are where the money is in software. But they are two very different types of programs. While people want an endless variety of different games to play, they have the opposite view on applications. Most people want a standard set of office applications like a word processor, spreadsheet, presentation software and database application that can be relied upon to be standardized and dependable. When it comes to their work people want dependability and familiarity. In games, just the opposite. They want new experiences and cutting edge technology.
This is why Microsoft originally won out in the pc wars. By having an open system that encouraged low cost hardware and an infinite number of developers to make games, they simply overwhelmed Apple which with its closed system couldn’t compete with massive scale of the competition. Microsoft then used its monopoly of the operating system to make its office suite the standard.
What is interesting about what Apple is doing now is that it seems to be aware of the negatives of a closed OS and hardware platform like it has, and yet it is trying to create a new paradigm where the closed system becomes the new standard. How is it doing this? By staying several steps ahead of its competitors it is hoping that others will simply not be able to catch up. Additionally, they are shrewdly encouraging the gaming community to develop for the platform to ensure that this time it is Apple that will have the most and best games and not the ‘open architecture’ competition which is being spearheaded by google’s android.
In addition, Apple has made changes to its developer agreement to ensure that applications that are made for the iPhone OS platform adhere to a certain quality level and can’t be easily ported over to competitors. Some are complaining that this is anticompetitive but that’s Apple’s right. With the amount of money at stake in the future mobile web all the major players, google, Microsoft and Apple are each trying to out-think and out-strategize each other in order to get the lion’s share of future advertising as well as software and hardware revenues.
Will Apple’s approach work? Can it really control all three areas, hardware, software and advertising (with Apple’s iAd) and come out on top or will an open platform eventually prove too competitive. In the end the question becomes is it possible for premium to become standard or do low cost…but lower standards always win out. Can there be both? Nobody knows exactly what is going on in Steve Jobs head. In fact, he probably doesn’t know how this will all play out either. One thing will be for sure however. The war for the mobile space is on and it’s sure to be a bloody fight before we’re through.
Make sure to stop by http://www.ipadstore.com for all the latest Apple mobile news.
Robert Levin writes expert articles covering a broad range of subjects. Some of his websites include: www.MBAonline.me, www.Bachelordegree.me and www.selfawareness101.com.
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Some cool mobile monopoly images:
Monopoly game
Image by Liz Henry
T-Mobile
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Mobile Marketing Platform, Call Loop, Creates Automated and Integrated Multi Channel Marketing Campaigns With Voice, Text, and Email
Boca Raton, FL (PRWEB) March 31, 2011
When it comes to mobile marketing, permission, automation, and integration is critical for long-term success. Call Loop, which calls itself the “Constant Contact for voice and text” makes it easy for businesses, groups, and organizations to create and send targeted and engaging voice and sms text messages.
“With the decline of email open rates from 16.5% in 2006 to less than 9% today, it’s a medium that is quickly becoming ineffective,” says CEO and Co-Founder of Call Loop, Chris Brisson. “On the other hand, text messages gets opened 97% of the time and for businesses who ignore this, they’re going to have a tough time growing their enterprise in the years to come.”
For many wanting to use text marketing, it can be a daunting and tedious process. Users have to export, sort, sift, clean, and import their contacts manually into a system. In many cases taking hours upon hours to create and send out a campaign.
While other services focus on this manual intervention, Call Loop automatically imports a users contacts and subscribers by simply bolting onto the services users are already using.
“Call Loop integrates with many major email services like Mailchimp, iContact, Constant Contact, Aweber, GetResponse, and others so as our users are growing their subscriber or customer base, Call Loop automatically imports and synchronizes their contacts for them. It’s all behind the scenes and their contacts are always up to date,” says Brisson.
Call Loop works like an autoresponder (automated followups) and allows for automated voice and/or text messages to be delivered to new subscribers automatically on a series of followups messages.
“Our platform is incredible and now users can simply bolt-on to Call Loop to create an automated multi channel marketing campaign with voice, text, and email,” says Brisson. “This has never been done before and we’re proud to be the first.”
What Call Loop can do for automating marketing and sales funnels is truly amazing; it brings to life two new marketing channels thought before to be too hard and difficult to implement and automate.
Marketers, businesses, and organizations interested in learning more about Call Loop and to claim your free account, please visit http://www.CallLoop.com
# # #
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Mobile Advertising – For Businesses Large or Small
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Mobile Advertising – For Businesses Large or Small
By: mikula ibraham
Posted: Mar 13, 2011
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Any business large or small have always relied on advertising in order to entice customers to buy their products. The days of newspaper advertising was replaced by internet advertising, and now we’re embarking onto another marketing model; mobile advertising.
Mobile advertising is being looked upon as the next big thing for businesses increasing their sales, brand awareness and customer base. There are over 4 billion cellular phone users, and of that over 51 million users have smart phones. The smart phones are the iPhones, Palm Pre phones, Androids, BlackBerry phones, etc.
Smart phones are the devices that are currently receiving the most advertisements. And the so-called “regular” cell phones are also seeing mobile ads, just not as reguraly as the sophisticated smart phones out there.The reasons that mobile advertising is catching on and expanding so rapidly is due to the fact that users are actually using their phones for more than just making calls. The average iPhone user browses the mobile web on a daily basis. This means advertisers can set up marketing campaigns through mobile ad networks, and watch their sales increase. Because not only is the same ad campaign running over the traditional internet, but it’s also getting attention via the mobile internet as well.
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There have been a few mobile advertising courses to hit the internet to teach people how to get involved in this wonderful opportunity. The courses have outlined different business models for mobile advertising. Some are pretty easy to grasps and get starting right away with little up front money. One of the easiest mobile ad models is mobile affiliate marketing. Mobile affiliate marketing is the type of mobile advertising that anyone can do, simply because there’s no product to buy or stock. You simply sign up as an affiliate of a web site, and advertised that web site’s products/services over an mobile ad network.
Of course, it takes learning the steps to mobile affiliate marketing before jumping in with both feet. But the reality is, it can be done because mobile advertising is a flexible marketing option that can offer anyone a great opportunity. All it takes is motivation, ambition and the desire to accomplish goals. It’s no wonder that those three traits (motivation, ambit
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