Apple’s iAd Platform Misses Larger Issue
Published by admin on October 21, 2011
www.therisetothetop.com Apple declared their iAd platform which misses the more substantial matter of folks hating to be interrupted.
Video Ranking: one / 5
Posted under Apple iAd
@stephenbolen Definitely. Time will tell!
@therisetothetop If there is a clearly defined call-to-action (ie, you’re drawn into the advertisement enough to actually spend time clicking/tapping on it), there should be no surprises. Also worth noting, it’s awfully cool of Apple to allow you to spend a multitasking thread to stay in the App and overlay the advertisement so you’re not taken to a new page, a la a pop-up or pop-behind ad.
I guess we’ll have to see how the ads are implemented.
@stephenbolen Good points. I where my struggle is the end of the day it is looking to take you out of your experience into something else and that seems to be a model we are getting away from. Now, I like the idea in theory (I’m all for developers making money), but I just think it misses a tiny bit (sort of like me with the lighting in this video, haha)
Steve Jobs, today:
“So that’s what iAd is all about. It’s about motion plus interactivity. The ads keep you in your app. Today when you click on a banner ad, it yanks you out of your app and throws you onto the advertisers web page. So people don’t click on the ads.”
Not exactly sure what’s so troubling. Free versions of apps (Twitterific, for instance) have ads supported by The Deck every 50 tweets.
Hi Adam – Appreciate your insights and good point. I guess it comes down to (for me at least) the concept of interruption whether it is a pop up or more subtle.
I don’t think people are really understanding this. We already have these ads in our applications, but they are AdMob advertisements. The iAds will be exactly like that, except you can click them and stay within the app, while expanding a very robust HTML5 “e-flyer” if you will, that allows you to learn more about the content the ad is offering.
People are thinking these ads are going to finger-block you and fly in your face every 5 minutes. They aren’t.
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