Edison Ventures Invests in MediaBrix

Published by admin on December 26, 2011

Edison Ventures Invests in MediaBrix
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Lawrenceville, NJ (PRWEB) December sixteen, 2011

Edison Ventures introduced a $ four. million expense in New York Town primarily based MediaBrix. Edison is the sole investor in the spherical for this higher growth digital media enterprise. MediaBrix is an rising leader in social media advertising and marketing for the largest brands in the globe. Proceeds from the round will speed up product sales expansion, organizational scale and help revolutionary item growth.

MediaBrix is a unique turnkey advert platform for organizations and entrepreneurs who want to interact via abundant media marketing in the social stream of customer exercise. The Organization offers a holistic marketing remedy (on the web and cell) for manufacturers and performance entrepreneurs to attain shoppers across the most appropriate social networks, publishers, applications and online games.

Ryan Ziegler, Edison Principal who led the investment famous, “MediaBrix crew, industry and remedy make this a compelling chance. The Business is first to market place with a technological innovation platform and managed service that enables brands to goal and interact with shoppers at the deepest points of engagement.” Tom Vander Schaaff, Edison Companion led the diligence team. He remarked, “Customers praise MediaBrix domain expertise and entire highlighted products suite. They are social media specialists.” Ryan Ziegler joined the Board of Directors, along with Mike Leo, Edison Director Network member and CEO of Operative, another primary marketing engineering business in Edison’s portfolio.

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“We are thrilled to have the financial backing of Edison and the operational worth include of Ryan and Mike on the Board,” said Ari Brandt, MediaBrix CEO. “MediaBrix is filling a big gap in the market by supporting brand entrepreneurs as they navigate the sophisticated social landscape.”

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MediaBrix joins Lifebooker and Operative in Edison’s increasing New York primarily based interactive segment. MediaBrix marks Edison’s sixteenth investment in New York. Notable Interactive Advertising and eCommerce investments consist of ACT! (Sage), Cadient, Dendrite (Cegedim), Exclaim, Fishbowl, Motionsoft, Neat, NetProspex, PlumChoice, Salsa Labs, Sonicbids and Vocus.

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Edison Ventures is presently investing its seventh fund. Interactive Marketing and eCommerce industry portion consists of investments in advertising technologies, electronic media, eCommerce, interactive advertising and marketing, cellular and the social media economic climate. Edison’s industry crew is led by Ryan Ziegler and Michael Kopelman.

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About Edison Ventures

Proven in 1986, Edison companions with business people, services suppliers and other funding sources to construct effective companies. Edison provides capital and value-added solutions to late phase ($ five to twenty million profits), details technologies organizations. First investments variety from $ five to ten million. Edison normally serves as sole or lead investor. In addition to supplying expansion richesse, Edison funds management buyouts, recapitalizations, spinouts and secondary stock purchases.

Edison’s investment specialists are dependent in Lawrenceville, NJ, New York, NY, McLean, VA, Needham, MA, and Cleveland, OH. Market specialties contain Economic Technological innovation, Health care IT, Interactive Advertising and marketing and eCommerce and Enterprise two.. Edison’s successes contain Best Computer software, Cambridgesoft, Dendrite, Acquire Richesse, Liberty Tax, Marcam, M5, Mathsoft, Octagon, PlumChoice, Tangoe, Virtual Edge, Visible Networks and a lot of other data technological innovation leaders, which have a combined marketplace worth exceeding $ five billion. Edison Ventures at the moment manages above $ 700 million and actively creating new investments. For far more details on Edison Ventures, remember to pay a visit to http://www.edisonventures.com and stick to us on Twitter @edisonventure.

About MediaBrix

MediaBrix simplifies the creation, getting, optimization and measurement of social media promoting. It offers businesses and advertisers a single resolution for all of their social promoting targets to an audience of over 500 million both on the web and through mobile devices. MediaBrix’s successful and thorough suite of social media marketing goods, which includes Social Flex, Social Views and Social Pulse enables entrepreneurs to deploy, keep an eye on and optimize campaigns across apps, online games and key social venues which includes Facebook and LinkedIn.

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For application and game developers, seeking to monetize the bulk of customers who do not acquire virtual merchandise, MediaBrix has developed Social Flex as an simple to use monetization platform that can be delivered via any browser primarily based application and providing developers accessibility to developing company and advertiser social media devote.&#thirteen

MediaBrix is dependent in New York and backed by funding from Edison Ventures and Revel Companions. For a lot more data, remember to pay a visit to http://www.mediabrix.com.

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Edison Ventures Contact&#thirteen

Tricia Bradley&#thirteen

609-873-9224

Tricia(at)edisonventures(dot)com

1009 Lenox Generate #4

Lawrenceville, NJ 08678

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